In the framework of the VIENNA Click program – launched last year – the online platform for contemporary art Artlet.com (booth MZ10) will present their experience and the diverse means to communicate information about the contemporary art market, buying and selling, or building interactive networks.
Artlet.com is a brand-new service for the sale of contemporary art. Artlet.com was founded in 2012 by Sergey Gridchin, the founder of Gridchinhall Art Center – an exhibition hall and artists’ residence in the Moscow region – and a group of investors.
We started artlet.com – online service for sales of contemporary art almost a year ago. We didn’t know how the idea could work but we recognized that the biggest problems in Russian contemporary art are lack of information and unclear pricing. So we figured out how we could help to solve these problems and started developing the first Russian online art service.
As a huge emphasis had been placed on online commerce in the art market as well as other economic fields in the last years, the first step was to go through other online projects already operational. We needed to gather experience and see the possibilities of online activities. There are a lot of different examples and types of websites that specialize in selling of art. The best of them are listed below in detail.
Artsy (artsy.net) – an online platform for discovering and collecting art. It’s collection comprises over 50,000 artworks by more than 11,000 artists from leading galleries, museums, and foundations from all over the world (among them: Uffizi Gallery, Florence, Guggenheim Museum, New York, Gagosian Gallery, and Pace Gallery) The website powered by The Art Genome Project – a way of providing relational pathways for experts and non-experts to explore art – is an ongoing study on how to map the characteristics (known as ‘genes’) that connect the world’s artists and artworks. As an example, Artsy might connect Ai Weiwei with Botticelli via the Metaphor/Allegory gene.
Artspace (artspace.com) is an online platform that helps one to find the “treasure trove of fine art from the world’s most renowned artists, galleries, museums and cultural institutions” (quote from artspace.com/about). The service is designed to discover and learn about art, to collect and connect with art advisors for buying advice. It is a partner with more than 300 galleries and museums: Guggenheim Museum, Whitney Museum, and David Zwirner Gallery are among them.
Paddle8 (paddle8.com), founded by Alexander Gilkes (LVMH veteran and chief auctioneer at Phillips) and Aditya Julka (serial entrepreneur and Harvard Business School Baker Scholar), is the first online auction house. It connects buyers and sellers of fine art across the world. There are two types of auctions: monthly theme auctions and benefit auctions in collaboration with non-profit institutions.
There are a lot of other websites and different types of them (online representations of real galleries, photography online services, self-service platforms for artists for selling their art, etc.). I choose Artsy, Artspace, and Paddle8 as the biggest and the most outstanding examples from my personal point of view.
Hence we started Artlet.com as the possible next step for the Russian contemporary art. We are sure that collecting art and learning about it should be available and plain to everyone. The main goal of Artlet.com is to make it easier and more convenient to buy art. It provides exhaustive information about artists and artworks, interviews, reviews of offline projects of represented artists, online collections of invited guests, art professionals as well as private collectors and media persons. Artlet.com works with different media: paintings, graphic arts, photography, sculpture, collector’s design, prints, and video art and brings together the greater part of Russia’s famous galleries and artists.
There are a lot of people who are interested in art but still didn’t make it inside! They don’t know how to start and how expensive it can be. Artlet.com is the best solution: We provide open prices or price ranges so every new-born collector feels comfortable and safe. Also online advice from fine art experts, investment specialists, interior designers, and architects enhances the service.
Artlet.com has a user-friendly interface and it’s easy-to-use.
We are constantly working to improve our services and searching for the best solutions. At the moment, service is available only in Russian but an English version is coming soon.
We hope that our guests will enjoy it as living with art is the best way to live!