Art Collector Myung-il Song | Song Song

Song, a shop and exhibition space in Vienna, is the epitome of fashion paired with art. After eight years in Vienna’s first district, where Song earned a reputation for presenting some of the most radical ideas in fashion, the shop moved in 2006 to an expanded space in the “golden” Praterstraße. The new location afforded the opportunity to initiate a program of exhibitions, Song Song, and the presentation of furniture.

To explore how art meets fashion, we interviewed shop/gallery owner Myung-il Song on her role as a curator of Song Song and her approach towards collecting art.

VC: How did you get into fashion and now curation?
Myung-il Song: I always had an interest in fashion and art but my first shop in the 1st district did not have enough space to present both at the same time. So twice a year I put an art show in the window display, which people could see while passing by unexpectedly. My shop opened in 1998 and back then, fashion was very exciting. I was working mainly with Belgian designers like Martin Margiela, Walter Van Beirendonck, Dirk Van Saene…etc, and I am still presenting Walter Van Beirendock and Dirk Van Saene.

What is the concept behind the shop Song and the accompanying program of exhibitions Song Song?
Everything I do is impulsive. I have no program or strategy. I am led by what I hear and my first feeling of excitement when seeing something or meeting artists with unique talents. Everything else follows after.

What do you look for when selecting the artists for the exhibitions?
Authenticity, talent and honesty.

What was your favourite show so far?
I’ve loved all of them!

Where do you go to get inspiration for fashion and the arts?
If you try to look for it then you will never find it. If I am lucky, I can find it anywhere.

Who is your favourite Austrian fashion designer?
Carol Christian Poell.

When talking about Austrian emerging artists, who would you name as a good example?
In my subjective opinion, if it has to be only austrian, I would say Wolfgang Capellari, Heiko Bressnik and Rainer Spangl.

You also collect art yourself, do you follow a certain line or you trust your gut feeling?
Only my gut feeling.

What can your art collection tell about yourself?
I have no idea, let others judge.

What would be your advice for someone who wants to start buying art but doesn’t know where to start?
Just buy what makes them smile and not to analyse too much.

Is there anything you still cannot get used to in Vienna?
Not getting straight to the point.

Where do you take your guests, who are here for the weekend and are interested in Art? What are you favourite galleries, off spaces and museums?
Kunsthistorisches Museum.

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+43 (0)1 532 2858


Opening times:
Tue – Fri: 10.00 am – 7.00 pm
Sat: 10.00 am – 6.00 pm
Praterstrasse 11-13, 1020 Vienna


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Save the Date
26–29 September 2019
Marx Halle Vienna


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